How to Build a Case Studies Gallery

Well-crafted Web Case Studies are Powerful for Driving Sales

AVAILABLE 12/6/2022

This course is presented by Alice Dean, technical writer for SurpHaces, who has years of experience creating effective case studies for service companies, and Thomas Dean, professional photographer. They will take you on a guided tour to walk you through what you need to know to create compelling and effective case studies for your website.

You will learn: 

  • What a case study gallery is 
  • Why building case studies, though a surprisingly low investment, will give you greater rate of return than almost any other marketing dollar spent 
  • How case studies please the ‘Google gods’ and give you an edge on SERPS (Search Engine Results Pages)
  • Why a typical website gallery doesn’t compare to the power of a case studies gallery 
  • What a case study gallery should include
  • Types of case study formats
  • Examples of case studies
  • How to super-charge your SEO and conversion through your case studies
  • Other ways to leverage your case study gallery to grow your business
  • How to increase effectiveness of PPC campaigns with your case studies gallery
  • How to prepare images for your case studies
  • How to write effective copy that sells you!
  • Tips and caveats
  • How to know whether you should create case studies in-house or outsource them
  • Which jobs are the most appropriate for an investment in a video case study
  • How to promote your case studies for the most marketing mileage
  • Professional tips for taking good photos
  • Basic smart phone photography and videography features and settings
  • Tips for capturing the most compelling images and footage
  • Optional equipment to consider
  • Overcoming obstacles on the job site
  • Workflow plans
  • Properly saving and sharing file via email or other platforms
  • How to get permission from the client/customer


Additional learning materials and downloadable resources

QC Checklist and Reference Guide along with other resources to help you manage your case studies.

Certification
  • Certificate of Completion
  • LinkedIn Certificate
Value of Case Studies Gallery

Resources and Support

Stay connected

Each of the courses in this series includes valuable resources plus ongoing support through the private Essential Marketing Community, where you can discuss relevant topics, ask questions, present challenges, and share ideas with your instructors and peers.

Registration and Access Details

Call (407) 567-7680 or live chat with us if you have any questions about registering for this course. Once you are registered you will get a welcome email with your student dashboard login info.

You can log into your student dashboard to access course lessons, resources, and take the course review quiz, and when you complete the course, print your certificate of completion.

You will be able to submit questions throughout all lessons, and from your dashboard you will have access to the Essential Marketing Community. (You can find your Communities on your student dashboard below courses you are registered for.)